Running is about more than speed and performance. It’s about passion, perseverance, and the strength we find in moving forward together.

On October 16, HAYLOU proudly supported SHAKEOUT RUN, a pre-race warm-up event held at Bissap in Zubiarte, Bilbao, as part of the Bilbao Night Running Festival. Featuring a special focus on women runners aged 45 and above, the event brought together running enthusiasts for a gentle pre-race activation session, creating an opportunity to prepare for race day, connect with fellow runners, and share their passion for running.

Bringing Runners Together Through Movement

SHAKEOUT RUN offered a welcoming and inclusive environment where participants could enjoy movement, encourage one another, and strengthen their connections within the running community.With a special focus on encouraging women aged 45 and above to participate in running, the event highlighted the importance of making sport accessible, enjoyable, and welcoming to people at different stages of life.

As a pre-race activity associated with the Bilbao Night Running Festival, SHAKEOUT RUN was about more than physical preparation. It was an opportunity for runners to come together, exchange experiences, and build a stronger sense of community through their shared love of the sport.

At HAYLOU, we believe that sport has no age limit and that everyone has their own pace. Whether running toward a personal goal or simply enjoying the experience alongside others, every step is an opportunity to discover your strength and find joy in movement.

Led by HAYLOU Brand Ambassador Dolores Marco

One of the highlights of the event was the participation of HAYLOU brand ambassador Dolores Marco (@dolomarco), who led the runners and shared her passion for the sport.

With her enthusiasm and positive energy, Dolores encouraged participants to enjoy every moment, embrace the experience, and feel the motivation that comes from running together.

Her leadership reflected the spirit of SHAKEOUT RUN: running is not only about challenging yourself, but also about building connections, supporting one another, and finding inspiration within a community.

HAYLOU Smartwatches: Supporting Every Step of the Journey

As a sponsor of SHAKEOUT RUN, HAYLOU provided two smartwatches as event prizes: the HAYLOU Watch Hyper and the HAYLOU Solar Ultra. Through this contribution, we were delighted to bring an extra touch of excitement to the event and support the enthusiasm of the running community.

The HAYLOU Watch Hyper features dual-band GPS, offline topographic maps, and route backtracking, offering useful support for outdoor activities and route exploration.

The HAYLOU Solar Ultra features multi-satellite positioning, route and elevation tracking, and a vibrant AMOLED display, helping users track their activities and explore more possibilities in their active lives.

By supporting events like SHAKEOUT RUN, HAYLOU aims to bring smart technology closer to everyday sports and active lifestyles, encouraging more people to stay motivated, explore new experiences, and keep moving forward.

Moving Forward Together, One Step at a Time

SHAKEOUT RUN was more than a pre-race warm-up. It was a celebration of running, shared passion, and the power of community. From preparing for race day to enjoying the experience alongside fellow runners, the event highlighted how sport can bring people together, inspire mutual encouragement, and create meaningful connections.

HAYLOU would like to thank the event organizers, our brand ambassador Dolores Marco, and everyone who took part in SHAKEOUT RUN. We are proud to support initiatives that encourage an active, inclusive, and welcoming sporting culture.

Looking ahead, HAYLOU will continue supporting diverse sporting communities and experiences, inspiring more people to find their own pace, embrace their strengths, and keep moving toward their goals.

HAYLOU — Power In Self.

Find your inner strength and make every step count.